You must check this out! This guy crafts artisanal jeans from start to finish. I find this video and this story (Link to his story) immensely inspiring. Roy is the man, and his company, ROY DENIM, is based out of Oakland, CA.
He started making jeans in his apartment and then devoted serious time and energy into researching and perfecting this craft just for the love of it. Now he's a success story. Seriously, just how cool is he?
(Roy's a friend of a friend of a friend. Which almost makes him MY friend - and if that were the case, wouldn't my cool factor go up?)